Power, Press and The Post

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By Aaron Motsinger Last week, Matt and I took a little field trip away from our desks to head over to our friendly neighborhood Alamo Drafthouse and see The Post, one of the most anticipated films of the year. As friends and colleagues have asked for my review in the time since, I’ve struggled to clearly articulate my thoughts and …

Content Isn’t Just King; It’s Lifeblood

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By Aaron Motsinger For years, all of us in the communications sphere have heard or uttered the adage “Content is king.” My colleague Matt Isaacs discussed content from a contributed editorial, corporate thought leadership perspective a few months back, and that certainly remains an important part of the conversation and the marketing mix. What I’d like to do is zoom …